How would you describe the problem we are trying to solve?
How do you know this is a problem? What are the different signals that you're getting?
Usage Data? Customer service data? Customer feedback? Qual research? Internal documentation?
How would you describe who we are solving for?
- How do people here think about market segments?
- How does that translate to how you think of customer segments or personas?
- Of those groups, is there a priority?
- How will this work help your team?
Would other potential stakeholders describe it the same way? Other schools of thought?
…answer
Why work on this now?
- What triggered you to do this now?
- What the level of sponsorship for the work?
- Level of urgency? Any specific deadlines you're trying to hit?
- Has this been tried before?
How will we know we’re successful?